Page 15 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

in traditional e-commerce.

Boosting brand uniqueness and attractiveness. When done correctly, live commerce boosts

a brand's attractiveness and individuality while also driving extra online visitors. It has the potential
to improve current customer relationships while also attracting new ones, particularly young

people who are interested in novel shopping forms and experiences. Some businesses are
witnessing a 20% growth in their proportion of younger viewers.

In short, Live streaming E-commerce is an emerging tool to target large audience and

selling different kinds of products. eCommerce has witnessed consistent and unwavering growth,
with global retail eCommerce sales nearly tripling from 2014 to 2021. In fact, retail eCommerce

reached its highest point ever in 2021, with worldwide online sales increasing by 50% to a record

$1.1 trillion (Statista, 2022). According to McKinsey, live commerce will contribute for
20% of all eCommerce sales by 2026 and will be critical for firms selling online. This implies that

it should be included in the marketing plan of every eCommerce shop (Blanckenberg, 2021).

Although live stream purchasing is still in its infancy (in comparison to other traditional

marketing tactics), it is rapidly gaining popularity. Getting a head start on live commerce can help
you develop your brand and build a vibrant community.

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