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3. LIVE STREAMING IN WORLD - A SUCCESSFUL EXAMPLE:
KITKAT - CHOCOLATE
KitKat Chocolatory Australia has actual facilities in Melbourne and Sydney, as well as an online
store, where chocolate enthusiasts can build customized KitKat bars and explore limited-edition
flavors.
KitKat demonstrates how live commerce can be smoothly integrated into a larger campaign.
KitKat Chocolatory Australia, which enables consumers to build customized KitKat bars and
explore strange and wonderful tastes, was promoted through a sponsored social media approach
that included a livestream shopping event.
KitKat Chocolatory Australia has actual facilities in Melbourne and Sydney, as well as an online
store, where chocolate enthusiasts can build customized KitKat bars and explore limited-edition
flavors.
KitKat demonstrates how live commerce can be smoothly integrated into a larger campaign.
Figure 50. KitKat Live stream
(“Anthem Worldwide - KITKAT ‘Live Your Break,’” 2017)
KitKat Chocolatory Australia, which enables consumers to build customized KitKat bars and
explore strange and wonderful tastes, was promoted through a sponsored social media approach
that included a livestream shopping event.
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