Page 93 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

2. LIVE STREAMING IN THAILAND - A SUCCESSFUL EXAMPLE:

Lazada Group, founded in 2012, is Southeast Asia's biggest e-commerce marketplace, providing

a quick, safe, and easy online buying experience. Lazada has a wide range of product types,
including fashion, consumer electronics, household products, toys, and sports equipment. Lazada

is constantly aiming to provide its clients with the finest product offering and experience possible.
Through commerce and technology, the organisation is speeding its growth in Thailand, Indonesia,

Malaysia, the Philippines, Singapore, and Vietnam. With the largest logistics and payment

networks in the area, Lazada has become a vital part of customers' everyday life and wants to
service 300 million shoppers by 2030. Since 2016, Lazada has been the Alibaba Group's Southeast

Asia flagship platform, supported by the group's cutting-edge technical infrastructure.

Lazada Thailand is an important member of and contributor to the Lazada Group. With its
dominant status in the Thai market, Lazada Thailand has constantly delivered on new and inventive

methods to engage customers in the e-commerce arena. LazLive, a recent innovation that blends
live streaming, entertainment, and retail to deliver "Shoppertainment," is one among the most

current. Although it is still in its early stages in Thailand, it has shown great promise and provides

new chances for e-commerce. Lazada Thailand intends to develop and grow this new kind of retail,
following in the footsteps of the group's success in sister markets such as China.

LIVE STREAM THAILAND E-COMMERCE - LAZLIVE:

Thailand's Lazada is adopting China's'shoppertainment' trend by selling products during live
streaming. Lazada believes that live streaming e-commerce shopping may considerably assist

brands and merchants in connecting with Thai audiences. Live streaming bridges the omnichannel

retail gap by eliminating the need for consumers to visit a real shop to view a product, chat with a
store attendant, and place an order. All of this can be addressed via live streaming, which may

possibly provide greater convenience to consumers and purchasers by allowing them to connect
and transact from the comforts of their homes or on the road. Live streaming has even assisted

rural farmers in increasing their presence among internet customers.

Lazada Livestream, or LazLive, utilizes the resources and technical knowledge of its parent firm
Alibaba to pioneer this service in Thailand in November 2018 and was the first e - commerce

platform to launch this in-app capability in the nation.

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