Page 89 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

CONCLUSION

In a nutshell, Livestream commerce evolved as a way to attract more customers and improve

purchases. Livestreaming eCommerce is an effective technique to establish personal ties with

customers. It is a new trend that provides consumers with a more engaging experience than

merely clicking and adding items to a virtual shopping basket.

Client devices do not have to download the entire video before starting to play it because the file

is transmitted a few seconds at a time over the internet. When a video is streamed live, it is sent

over the Internet in real time without being recorded and stored first.

There are several approaches to selling products online. A marketplace, an e-commerce platform,

or adding a shopping cart to an existing website are all options. Marketplaces like Etsy and
Amazon Marketplace are simple and inexpensive options for new sellers. E-commerce platforms

make it simple to quickly set up an online store.

The primary selling features of livestreaming closely reflect the reasons why eCommerce is getting

more popular: People are spending more time online than ever before, and a significant portion of

that time is spent viewing videos.

● People want buying to be as simple as possible, and livestreaming makes it feasible.

● Personalization is critical in retail, and livestreaming enables it.

● Livestreaming also provides numerous important advantages to eCommerce firms,

including customer assistance, connection development, and a sense of exclusivity.

Live streaming E-commerce is an emerging tool to target large audience and selling different

kinds of products. Different social media platforms like YouTube, Amazon, Facebook, and

Instagram etc. can be used for live streaming E-commerce and provides greater opportunity to

sellers for selling their products.

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