Page 69 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

CHAPTER 8

CHALLENGES IN E-COMMERCE LIVE STREAMING

Live-streaming has made a lot of progress in the last few years. Marketers stand by live-

streaming and its capacity to attract people from all around the world. According to studies, live-
streaming expands your potential audience and boosts the amount of people connecting and

engaging with your virtual media.

However, when it comes to actual live-streaming adoption, even the top live streaming companies
face significant technological and on-the-ground challenges.

1. PRECISE RECOMMENDATIONS

The most challenging part of streaming live e-commerce is giving precise

recommendations. Matching the right items with the appropriate individuals demands a thorough
grasp of target demographics. Great influencers have a hard challenge when their audience number

in the dozens of millions. Untargeted suggestions will harm client engagement and retention, as

well as cause brand partners to leave. As a result, it is worthwhile to consider which things to
suggest, who should promote them, and how.

Figure 28. Precise Recommendations

(Ashraf, 2018).

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