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* Reduce operational expenses

* Don't get caught up with per-order revenues.
* Increase your store's credibility in order to drive sales.

* Boost your average order value.
* Set up a client loyalty program.

* Increase your pricing.

3. QUALITY

Given the prevalence of streaming, viewers have grown to anticipate high-quality audio

and video, as well as low latency, as a given. This assumption is magnified for presenters, whose
whole business strategy is around supplying such content to their clients and viewers. If a live

event broadcast lags significantly, has distorted sound, or is only accessible in a low resolution,
viewers' short tolerance for bad quality will swiftly take them elsewhere. This is a difficulty for

broadcasters since stream quality is dependent on several parameters that must be exactly aligned.
Furthermore, live video via the internet does not always benefit from conventional

communications technologies and equipment for more recognized broadcasters (“Livestreaming

E-Commerce: Lasting Buzz or Will It Go Bust? | CEIBS,” n.d.).

Figure 30. Quality of Live streaming

(“FREE MARKETING INFORMATIONAL WEBSITE for Retailers and Brands,” n.d.)

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