Page 76 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

• Here's an example from Birtchbox, who broadcast product live videos in which they discussed

their items in a straightforward manner. (“BIRCHBOX - How to Use Benefit BADgal BANG!
Mascara | Facebook | by BIRCHBOX | Hello Volume! We’re Going LIVE with Benefit

Cosmetics Demonstrating the Brand New BADgal BANG! Mascara. Tune in with Your

Questions for a Chance to Win...,” n.d.).
• Live Interviews

Interviewing a famous person is another excellent technique to market your business and products.
Consumers may tune in to hear the person you're interviewing, but they'll also learn about your

brand and products.

Martha Stewart is a great example of how to utilize live streaming to promote a seasonal collection:

Martha Stewart and her right-hand man, Kevin Sharkey, published a tutorial for building a

Christmas wreath with Martha Stewart Living Home Depot Holiday Collection goods.
(Visavadiya, 2022)

• Behind the scenes footage:

Live streaming behind-the-scenes activity or a typical workday at your company is an excellent
method to personalise the brand and interact with your visitors. Depending on your industry, you

may live stream the manufacturing line, storage and packing facilities, customer care desk, and so
on. (Padmakumar, 2021)

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