Page 77 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

Figure 34. Brand via live streaming

(Padmakumar, 2021)

2. COLLABORATION WITH CELEBRITIES AND INFLUENCERS

Influencers are the most effective method to market your company and products on any social

media platform, and live streaming is no exception.

Influencers have significant social media followings and are considered celebrities in their own

right. Partnerships with influencers will assist businesses who do not have significant audiences

(or those wanting to build their audiences) since they have already developed large enough
followings.

The main point is to:

Begin by identifying influencers in your brand's niche, and then generate amazing content.

By this stage, you should have defined your content formats, so all you have to do is let the
influencers provide the content you have prepared. (Visavadiya, 2022)

For example, if you want to live stream a product instruction, enlist the help of an influencer.

Here are 7 simple steps you can take to ensure your influencers have what it takes to help drive
you:

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