Page 75 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

CHAPTER 9

TIPS TO BECOME SUCCESSFUL IN E-COMMERCE LIVE

STREAMING

1. ESTABLISHING NICHE/BRAND/THEME

The most popular streamers and video channels all have one thing in common: they use a

consistent format (also known as a theme or a niche) for their videos. Channels keep to a concept
of providing lessons, gaming streams, short videos, and so on. The audience is aware of what to

expect, which influences their decision to subscribe to or follow a stream.

It's critical to develop a theme for your live streaming early on. Of course, you may generate

several formats of material, but following a pattern works best for live streaming. (Visavadiya,

2022)

Here are a couple formats that perform well, especially for eCommerce firms wishing to sell live

on their website:

• Product instructions

• Live Interviews

• Behind-the-scenes footage
• Product Instructions

This is an easy choice: you demonstrate a product via a live feed. You define its features, illustrate

how it works, and demonstrate how to utilise it in real time. This provides viewers with firsthand
knowledge of the product's quality and utility, which helps sway potential purchasers to convert.

Figure 33. Establishing Niche/Brand

(“BIRCHBOX - How to Use Benefit BADgal BANG! Mascara |

Facebook | by BIRCHBOX | Hello Volume! We’re Going LIVE
with Benefit Cosmetics Demonstrating the Brand New BADgal

BANG! Mascara. Tune in with Your Questions for a Chance to

Win...,” n.d.).

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