Page 78 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

• Establish your Goals (Mavrck, 2016)

• Choose Your platform

• Micro or Macro
• Filter down by niche

• Assess engagement

• Content should be generated collaboratively
• Put a few influencers to the test marketing goals

Figure 35. Collaboration with influencers

(“StackPath,” n.d.)

3. MAKING THE LIVE STREAM PERSONAL

As a general rule, consider each viewer as an individual. You may have a million viewers

watching your live broadcast, but you are having a one-on-one interaction with only one of them.
How would you approach them?

Hold a private, intimate talk. Go off script and give inside jokes or tales about the brand, the
product, your trip or the story of the brand. This can help people emotionally connect with your

brand. This is precisely how 100 percent Pure has won at live-stream shopping. Streams are

presented by retail associates that specialize in the brand and items, as well as staff who have
personal experience with the product being discussed. This establishes an emotional connection

with the spectator, which may occasionally outperform influencers and superstars.

TikTok now reigns supreme in terms of ultra-personalized social media live broadcasting. The

success of the hashtag #TikTokMadeMeBuyIt (6.1 billion views on videos) demonstrates how

much TikTok Live Shopping is thriving. (Erdly, n.d.)

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