Page 8 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

FAST-PACED AND FUN STREAM .................................................................................................................. 42
OFFERING LIMITED-TIME OFFERS ........................................................................................................... 43
PROMOTING BEFORE AND AFTER THE STREAM ................................................................................... 43
ENSURING CUSTOMER SATISFACTION ..................................................................................................... 44

CHAPTER 6 ................................................................................................................................................................ 45
BEST SOCIAL MEDIA PLATFORMS OF E-COMMERCE LIVE STREAM ............................................... 45
FACEBOOK: ........................................................................................................................................................ 45
INSTAGRAM ....................................................................................................................................................... 47
YOUTUBE ............................................................................................................................................................ 49
AMAZON .............................................................................................................................................................. 51
TIKTOK ................................................................................................................................................................ 52
OTHER PLATFORMS ........................................................................................................................................ 54

CHAPTER 7 ................................................................................................................................................................ 55

MULTI-STREAMING ........................................................................................................................................... 55
TOOLS FOR MULTI-PLATFORM LIVE STREAMING ................................................................................. 56
i. A share code .............................................................................................................................................. 56
ii. Streaming software .................................................................................................................................. 56
iii. Streaming hardware ................................................................................................................................ 56
iv. Multi-stream cloud service ...................................................................................................................... 57
TOP MULTISTREAMING PLATFORMS ......................................................................................................... 57
i. SwitchBoard Live ......................................................................................................................................... 57
ii. StreamYard .................................................................................................................................................. 58
iii. WireCast ..................................................................................................................................................... 59
iv. BoxCast ........................................................................................................................................................ 61
v. SplitCam ....................................................................................................................................................... 62
vi. XSplit ........................................................................................................................................................... 63
vii. OBS Studio ................................................................................................................................................. 64
viii. Livestream................................................................................................................................................. 65
ix. Castr............................................................................................................................................................. 66
x. Restream ....................................................................................................................................................... 67
CHAPTER 8 ................................................................................................................................................................ 68

CHALLENGES IN E-COMMERCE LIVE STREAMING ................................................................................ 68
1. PRECISE RECOMMENDATIONS ................................................................................................................ 68
2. SECURING PROFIT MARGIN AND RETAINING CUSTOMER .............................................................. 69
3. QUALITY.......................................................................................................................................................... 70
4. BANDWIDTH ISSUES ................................................................................................................................... 71
5. COMPETITION ............................................................................................................................................... 72

CHAPTER 9 ................................................................................................................................................................ 74
TIPS TO BECOME SUCCESSFUL IN E-COMMERCE LIVE STREAMING ............................................... 74
1. ESTABLISHING NICHE/BRAND/THEME .............................................................................................. 74
2. COLLABORATION WITH CELEBRITIES AND INFLUENCERS ........................................................ 76
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