Page 9 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES
P. 9
3. MAKING THE LIVE STREAM PERSONAL ............................................................................................. 77
4. FAMILIAR YOURSELF WITH DEVICES AND ABILITY TO USE IT ................................................. 78
i. CAMERA .................................................................................................................................................. 78
ii. AUDIO ...................................................................................................................................................... 79
iii. CAPTURE CARD .................................................................................................................................... 79
iv. LIGHTENING SETUP FOR LIVE STREAM ..................................................................................... 80
v. ENCODER ................................................................................................................................................ 80
vi. SWITCHER .............................................................................................................................................. 81
CHAPTER 10 .............................................................................................................................................................. 82
ETHICS TO CONSIDER ....................................................................................................................................... 82
CONTRAST AND BACKGROUND: .................................................................................................................. 82
GESTURES/EXPRESSIONS: ............................................................................................................................. 84
HONESTY: ........................................................................................................................................................... 85
SETTING THE RIGHT PRICE: ........................................................................................................................ 86
SPEAKING: ......................................................................................................................................................... 87
CONCLUSION ..................................................................................................................................................... 88
CASE EXAMPLES .............................................................................................................................................. 89
1. LIVE STREAMING IN CHINA - A SUCCESSFUL EXAMPLE: ................................................................ 89
2. LIVE STREAMING IN THAILAND - A SUCCESSFUL EXAMPLE: ........................................................ 92
3. LIVE STREAMING IN WORLD - A SUCCESSFUL EXAMPLE: .............................................................. 94
CASE EXAMPLES: INFLUENCERS IN THAILAND ...................................................................................... 95
REFERENCES .................................................................................................................................................. 100
8
