Page 30 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

5. CREATING PRODUCT CONTENT

Unless you're a well-established company, possibilities are you won't have a photographer,

writer, or brand manager on staff, particularly if your company is just getting started. As a small
company owner, you most certainly wear most of these titles. If so, here are a few things to

consider (Gupta, 2021).

Images: Ensure that all images and product photography is of excellent quality and
consistent with your brand's image. Use professional product images if your supplier provides

them or do it yourself and take your own – a smartphone and decent lighting may go a long way.

Product information: Keep your product information brief while being detailed and
unique. Choose intriguing, detailed language, and don't be afraid to try new things!

6. BUILDING YOUR OWN ONLINE STORE

You're ready to start developing your online marketplace now that you've determined your

products, target audience, and content.

Don't be concerned if you lack the technical knowledge to establish a website from start; numerous
ecommerce systems enable you to build a gorgeous online marketplace without writing a single

line of code. You'll have all the resources you require to create your online shop, upload your
product listing, and successfully advertise your brand using SaaS platforms like Amazon.

If the amount of ecommerce platforms available overwhelms you, keep in mind that there is no

one-size-fits-all ecommerce website builder. Every platform has advantages and disadvantages,
and the best part you can do is select the method that best meets your demand

(http://facebook.com/syedbalkhi, 2016).

7. PROMOTING YOUR STORE

Eventually, you'll need to develop a marketing strategy to reach out to potential consumers and
begin generating attention to your business. Taking an integrated approach and marketing across

a number of online and offline retail channels is the greatest method to advertise your business
(BigCommerce, 2021). Here are a few to think about:

• Social networking sites.

29