Page 39 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

CHAPTER 5

BEST PRACTICES OF LIVE STREAMING

GET CREATIVE

When you use live streaming creatively, you can capture the attention of your audience,

increase engagement, and generate powerful results. (“4 Creative Ways to Use Live Streaming,”
2020)

Let the shots run for at least 3 seconds at points where you want consumers to interact with the

video. Give them the time to engage with the hotspot. (“Live Selling: A Deep Dive into a New
Channel | Flux Panda,” n.d.)

Live streaming has grown in popularity in recent years, becoming one of the most effective
channels of engagement for both businesses and individuals. Almost 80% of internet users would

rather watch a brand's live stream than read their blog or see their social media posts. Furthermore,

people watch live streams for 10-20 times longer than they do on-demand videos. Live streaming
can help you expand your online presence without spending a fortune. However, keep in mind that

you will be competing for the attention of the same audience with a slew of other marketers,
streamers, and influencers. To stand out, think outside the box and come up with unique ways to

use live streaming videos. (“4 Creative Ways to Use Live Streaming,” 2020)

• Ingenious Uses for Live Streaming
• Walkthroughs on Live Stream

• Produce a Live Streaming Series

• Improve Your Product Prior to Launch
• Rally People for a Cause

PLANNING THE FLOW OF STREAM

Traditionally, live streaming events have been restricted to online seminars (known as
webinars), but now, more businesses are beginning to recognize the potential in producing their

own programmes, ranging from brand-focused chat shows to public meetings with online audience

engagement. Anyone attempting to reach a big audience, speak in a public forum, or advertise a
product or service to a small number of participants should consider live streaming their event.

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