Page 40 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

Regardless of your audience's geographical location, live streaming allows you to establish an

intimate, feedback-driven atmosphere with them. The process of staging a successful digital event
is comparable to that of holding a physical event in many respects. However, there are a few

significant differences that should not be missed. (“How to Plan a Successful Live Stream Event
in 5 Easy Steps,” 2021)

• Define Your Goals and Audience

• Choose a topic and develop content
• Establish a team and collaborators.

• Choose a streaming setup

• Plan and promote your event.

It would be good to have a script or some form of structure you’ll follow as you go live. As
you create your script, consider the sequence of products you want to upsell or cross-sell, or you

can bundle together for more revenue. During down times, you can refer to your script to mention
availability of the items to create a sense of urgency and scarcity. (“Live Selling: A Deep Dive

into a New Channel | Flux Panda,” n.d.)

CAPITALIZING ON HUMAN EMOTIONS

Try to be as natural as possible. Entertain your audience like how you would entertain visitors

inside your home. Talk to them, ask questions, and make shout outs to build rapport with your

audience. (“Live Selling: A Deep Dive into a New Channel | Flux Panda,” n.d.)

Emotion is a powerful force. It is effective in many ways because it can persuade people

to act and influence their decisions. As a result, it has proven to be an effective marketing technique
for motivating people to take specific actions and achieve business goals.

Emotional marketing is the deliberate use of persuasive messages that appeal to human

emotions in order to establish a strong connection with the audience and achieve the desired result.
It frequently appeals to a single emotion. Fear, anger, joy, or any other human emotion strong

enough to influence decision-making or compel action can be considered.

Human emotion, especially negative emotion, lingers and haunts. People feel uneasy when

their emotions go unaddressed, which is why they need to free themselves from them and act on

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