Page 43 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

Make sure you have all of the items you want to display arranged ahead of time. This prevents you

from fumbling around on camera while looking for it. (Hall, n.d.-b)

Check the purchasing links to ensure they are working correctly. If you need to keep your

sales organized, try utilizing a selling tool like Comment Sold while streaming, which will log
transactions, send out invoices, provides checkout, a mobile app, and more. (“Homepage,” n.d.)

Preparation for technology: It is an important step. Test your internet connection to

ensure its dependability. This is also the time to configure your camera and/or microphone, disable
mobile device notifications, and eliminate any other distractions. Record yourself and play it back

to. You should be prepared before going live, not everything needs to be flawless, according to
Nicolas Bailliache, co-founder of eStreamly. Glitches will occur during live sales events but accept

them. (eStreamly L. Inc, n.d.-b)."People want to see authentic material, and your programme may

be polished but does not need to be flawless," Bailliache explained. "Control is a mirage. Take
advantage of the opportunity, have fun, and the crowd will follow. “Once your confidence has

grown, you should be ready to undertake the first event and lighting quality.

FAST-PACED AND FUN STREAM

There's a lot to think about while streaming but remember to keep your audience interested

at all times. While you don't want to speak too quickly, you do want to keep the session moving at

a steady pace, according to Michael Knight, co-founder, and head of marketing at Incorporation
Insight. (“How to Incorporate Online,” n.d.)

"The key is for sellers to be consistent and speedy. This will keep things interesting and
your video engagement high. This also allows the company to show off more goods during the

live sale, which will keep viewers buying more for a longer amount of time," Knight explained.

For companies that are just getting started with live selling, evidence shows that spending

10 to 30 minutes with your streams might be beneficial. Take notice, though, of your popularity.

Some manufacturers may offer broadcasts that last an hour or more! Whatever your target audience
prefers, that is what you should strive towards and execute consistently. (Inc, n.d.-b)

During your stream, you should communicate with your viewers directly. This is one of the
most crucial things to remember about your live broadcast because:

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