Page 48 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

• Facebook live enables marketers to stream tailored information to their target market based

on their personal preferences and interests. These videos add a lot of novelty to your video
kit and provide real-time material to the audience, generating an immediate connection.

• Broadcasting live videos on Facebook is one of the most cost-effective marketing
techniques available to any company. Furthermore, there is no need to spend on high-

quality cameras or costly editing software because consumers seek enjoyment in the raw

activity. So, simply, one can pick up your smartphone and begin broadcasting live.
• Live streaming is used by brands to increase attention and participation on their Facebook

business pages. If one consistently broadcasts new material, more people will return to
watch your videos, resulting in a dedicated following for your company while offering

great data insights.

• Businesses use Facebook Live to promote their team atmosphere and offer backstage
material in order to capture the interest of potential consumers and workers who identify

with the brand's ethic and want to have a look inside the commercial space.
Key Features of Facebook Live:

Some essential characteristics of Fb Live are (“15 Best Live Streaming Platforms and Apps in
2021,” 2020):

• Your live feeds are automatically saved and posted.

• Comments and responses to your livestream instantaneously.
• Live event planning is possible up to one week before the big day.

• Depending on their preferences, followers may get alerts prior to the event.
• Worth noting Facebook live shopping will be no more as of 1 Oct 2022. Facebook live can

still be used but some shopping features will be lost.

INSTAGRAM

Instagram has evolved into an excellent site to employ in your business plan. In fact, 80%
of Instagram's one billion users like a brand page. People want to watch businesses making

postings, sharing stories, and tagging their consumers. Even more businesses are adopting it to

increase the visibility of their brand.
It's an excellent approach to highlight your item or brand, or just to demonstrate what your

business stands for. Utilizing social media networks has become a tool for businesses to
communicate with their consumers or clients on a more individual basis. Having a presence on

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