Page 47 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES
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Figure 13. Facebook Live

                                (“15 Best Live Streaming Platforms and Apps in 2021,” 2020)

               Main Advantages of Facebook Live:

                   The evolution of Facebook Live and its huge success shows its 'pull factor' among advertisers.

               So, let's have a look at the primary advantages of going Live on Facebook (“5 Ways to Use
               Facebook Live Commerce for Higher Brand Engagement and Sales! - Conversational Commerce

               Strategy | Jumper.ai Blog,” 2020):


                   •  Live broadcasting allows you to engage with your audience in the most compassionate and
                       real way possible. Going live on Facebook is the simplest approach to expand the customer

                       database and increase brand awareness.




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