Page 49 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

Instagram may significantly increase brand recognition if it is suitable for your business and its

goal (“Instagram Live: A Step-By-Step Guide for Businesses,” n.d.).
Instagram Live is a fantastic medium for gaining new followers, increasing interaction, and

even selling things.
However, there are no redos on Instagram Live, so planning is essential!

Figure 14. Instagram Live

(“15 Best Live Streaming Platforms and Apps in 2021,” 2020)

Main Advantages of Instagram Live:
Some of the advantages of Instagram Live are as follows (Pompeo, n.d.):

• Enhanced interaction: One of the secrets to success as a business is the ability to interact
deeply with the clients. By utilizing Instagram Live, one can start a discussion, which

people enjoy. Everyone wants to feel like a valuable client, and interaction encourages this

perception. One can provide his consumers a peek behind the scenes of your business.
Instagram Live connection is what draws people in and tickles their curiosity in knowing

more about your product.
• Instagram offers greater visibility: Using Instagram Live can enhance a company's

exposure on Instagram since live stories are displayed ahead of ordinary stories and thus
receive more visibility. Live stories also support push alerts, so if anyone has notifications

allowed in their settings, they will receive a notification when the live stream begins. It's

an excellent method to get the attention of your fans!
• It's genuine: Followers can see the seller face to face! They can observe that genuine

individuals are supporting their brand. There are genuine discussions, and in today’s

modern market, it's all about being genuine and open. This platform makes the most of that

48