Page 54 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES
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Figure 17. TikTok Live

                                (“15 Best Live Streaming Platforms and Apps in 2021,” 2020)
               Main Advantages of TikTok Live:


               Some of the key advantages of using TikTok Live (Mileva, 2022) are:


                   •  Increased audience exposure


                   •  Views and followers have increased.


                   •  Real-time interaction with the audience


                   •  Increased purchasing power


                   •  Thriving e-commerce platform

               Key Features of TikTok Live:


                       TikTok, as a relatively young participant in the social media arena, is still continuously

               enhancing its products with regular upgrades to the features it provides.


               TikTok provides live streams with the following features:



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