Page 50 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

chance. Customers like it when you are genuine and honest with them. It's much more

approachable.
Key Features of Instagram Live:

To begin live broadcasting on Instagram, simply swipe left. One's followers will have your
profile image featured at the front of the application, allowing them to access your live broadcast

at any time (“15 Best Live Streaming Platforms and Apps in 2021,” 2020).

Instagram live streams can benefit from the following features:
• The ability to invite people to your live broadcast through a notice after it has begun. One

may invite other individuals into a livestream room to engage with other content makers.
• Filters and overlay on the video so one may add a VHS look, stars, or funny faces to your

live broadcast.

• Badges that business followers may purchase in order to be visible in the comments area.
• To interact more deeply, livestream just to your paying customers.

YOUTUBE

YouTube Live allows Entrepreneurs to communicate with their audience in real time.
YouTube includes features to assist people manage live broadcasts and connect with users

instantaneously, whether one is broadcasting an event, presenting a lesson, or conducting a

seminar.
Creators may live broadcast on YouTube using a camera, a mobile device, or an encoder.

Webcam and smartphone are regarded excellent solutions for novices since they enable creators

to go live rapidly. Encoder streaming is best suited for more complicated live broadcasts such as
showing the creator's screen or broadcasting your games, connecting to external audio and video

gear, and managing an extensive live stream creation (“How to Live Stream on YouTube - How
YouTube Works,” n.d.).

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