Page 53 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

Main Advantages of Amazon Live:

Live streaming has grown in popularity in recent years, so it only makes sense to seize a
fresh chance to reach the world's largest retailer's vast audience.

One of the most significant advantages of utilizing Amazon Live is that it is free! Yes,
streaming in front of thousands of potential purchasers on Amazon is entirely free. As previously

said, you will still need to get brand registered, which may involve additional charges (“Amazon

Live Shopping: How (& Why) to Use It, Branding Tips +5 Free Templates,” 2021).
Additional advantages of utilizing Amazon Live include:

• It's a novel method of being found.
• Only available promotions

• Interact with your audience.

• Customers can become fans of your brand.
• Your live stream is shown on your listing.

• You can go live whenever you want.
Key Features of Amazon Live:

Amazon Live also offers various features to retailers, companies, and influencers, including
(“Social Media Live Streaming Software: What You Need to Know,” 2017):

• Product promotion

• Promotions in real time
• Overlays and graphics for live chat

• The ability to go live directly from a cell phone.
• Built-in statistics allow marketers to evaluate how effectively their stream succeeded (as

well as how much of their money was spent on "boosting" - a method of paying to reach

more consumers), overall views, unmuted views, and other indicators.
TIKTOK

TikTok and TikTok Live are gradually becoming dominating elements in media platforms,

and anyone can now go live on TikTok and run their live stream for apparently indefinite periods

of time (“Live-Stream Commerce Offers Big Potential for TikTok’s Growth Prospects,” n.d.).

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