Page 52 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

Other important features about YouTube Live are:

• Live stream via a camera, encoder, or directly from the smartphone app.
• Get real-time data to observe how users are interacting.

• Allow supporters and viewers to give money via live discussion.
• Turn on DVR to allow users to stop and replay.

• Include a live feed on business website and social media platforms.

• Highlight samples from your live video stream on your network.
• Allow ads on your live stream to earn more money.

AMAZON

Amazon Live is essentially a purchase, with items promoted by a combination of

businesses and influencers. It is not the same as QVC since Amazon Live is a highly engaging
platform with a live chat where consumers can ask inquiries and a display of items beneath

broadcasts where viewers can click to make purchases.
Because it is linked to such a retail behemoth, Amazon Live promises to be a risk-free way

to experiment with live streaming if you haven't previously. It's not only secure, but it's also simple
to maintain using the Amazon Live Creator app (Connolly, 2020).

Figure 16. Amazon Live

(“15 Best Live Streaming Platforms and Apps in 2021,” 2020)

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