Page 46 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

CHAPTER 6

BEST SOCIAL MEDIA PLATFORMS FOR E-COMMERCE

LIVE STREAM

Social media live broadcasting has evolved from novelty to necessity. Live video has been
introduced into platforms such as Twitter, Facebook, Instagram, and LinkedIn, and a growing

number of businesses are updating marketing digital campaigns effectively. Some of the best social
media platforms are given below:

FACEBOOK:

Facebook is the world 's largest digital platform, and in-stream advertisements may be put

to live streaming on Facebook Live. Facebook Live is an online streaming service that enables
users to broadcast a livestream to an audience through the business website or personal information

on the network. As a streamer, one can control who watches his video and utilize the contents to

engage his intended audience in the business.
Facebook Live significantly transformed how social networks were previously utilized,

transforming' real-time content' into a superpower for companies. Consumers nowadays love
videos and live content; therefore, live streaming is one of the finest methods to expand your social

network audience without spending much money. The advantage of Facebook live is that if

someone already has a large following, on the social network, his live streaming will be a big hit
in no time (“5 Ways to Use Facebook Live Commerce for Higher Brand Engagement and Sales! -

Conversational Commerce Strategy | Jumper.ai Blog,” 2020).

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