Page 41 - THE LIVE STREAM MANUAL ONLINE PRODUCT SALES

them. Most of the time, this action results in higher sales figures for businesses—ads with an

above-average emotional response from consumers resulted in a 23 percent sales increase
compared to average ads, according to a 2016 Nielsen study. (Genete, 2020)

What makes emotional marketing so effective?

• You become more memorable.
• Your content becomes more shareable.

• It influences purchasing decisions.

• It helps build customer loyalty and produce brand advocates. (Genete, 2020)

MAXIMIZE VIEWERSHIP

Find where your audience is and stream on those platforms at the same time. Promote your
live stream ahead of time through social media posts and stories and incentivize viewers who share

the stream with their friends. (“Live Selling: A Deep Dive into a New Channel | Flux Panda,” n.d.)

You're putting yourself in a good position for a good number of viewers and engagement

by incorporating live streaming. Live streams tend to create a sense of urgency and "buzz." This
increases the likelihood of people signing up and attending.

This is confirmed by marketing professionals. "We've known for some time now that a

live broadcast will often produce a significant increase in viewership," says Troy Evans of Moz.
For example, starting in 2014, the Superbowl saw a 1000 percent increase in live video streaming

over the previous year. That was just one indication that audiences had been anticipating live
streaming for some time.

However, clicking "Start Stream" is only the first step. To increase viewership, most

businesses require additional tools and methods. (“The Secret to Getting 800% More Viewers,”
2020)

Here are a few suggestions for improving your live streaming video content strategy to attract more
live stream users.

• Promote the broadcast

• Use Compelling Titles and Descriptions to Promote Your Live Stream

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